From McLaren Mercedes to Perky Jerky Toyota – Decline and Fall of a Career

It would be all too easy to poke fun at the idea of Kimi Raikkonen, the least enthusiastic driver when it comes to sponsor related promotional activities, getting out of his NASCAR Truck and saying ‘My Perky Jerky Toyota Tundra felt real good today”.

So I’m going to do just that.

Prune Candy. Tell you what though – the sponsorship’s working, these things are good : http://www.perkyjerky.com/

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