How Pitpass writes its awful business articles…

In my opinion, F1 website Pitpass don’t half write some rubbish. They have recently outdone themselves though, with an article criticising Joe Saward, a journalist who travels to and reports from every F1 race on the calendar.

I’m not even sure that Pitpass attends races?

Pitpass is carving out a bit of a niche for itself writing pathetic excuses for ‘business’ articles about F1. They have a ‘Business Editor’ who’s only claim to fame appears to be something called…. no, it’s gone, but I think it was some sort of FOTA for sponsors, until it was made absolutely clear, presumably for legal reasons, that it wasn’t.

Anyway, they rented a conference room in a Hilton, so as you can imagine it was pretty big stuff – because when you rent a room in a Hilton it means Hilton endorse what you’re doing, doesn’t it?

So I decided to see whether I can write a Pitpass business article. And strike a light, I can:.


The F1 Vole’s Business Editor Chris D has obtained a fascinating insight into the inner workings of Force India F1 Team, which casts derision on the pathetic ramblings of so called bloggers in the F1 world who attend races and interview people.

Whilst imagining what it might be like to share a sandwich and a cup of coffee with none other than Bernie Ecclestone himself, it emerged via a quick search on Companies House’s website that Force India is more properly known as company number 03660294.

Furthermore it appears that company number 03660294 has traded under a series of different names since it was incorporated in 28/10/1998.

The intrigue doesn’t stop there however, for according to Chris D, that name has changed no less than four times before settling on its current moniker, and that far from being Indian as the name Force India might suggest, it is actually based in Dadford Road, Silverstone.

Coincidentally this same Dadford Road address was formerly the home of an organisation known as Jordan Grand Prix Holdings Limited which, in an unbelievable coincidence of the type one reads about on Pitpass, is actually none other than a former alias of 03660294, suggesting that there may be links between the two organisations that would be obvious to anyone with a passing knowledge of Formula 1.

Girding his loins for more revelations, Chris D cut and pasted the following bombshell into the article: Next Accounts Due: 30/09/2011 OVERDUE. Yes, it seems that far from the accounts, which sources close to the author confirm were in fact due in September of this year, being provided on time, they were, in fact. Not.

This overdue accounts business can lead, according to the Frequently Asked Questions section of the Companies House website, (and Mr Ecclestone himself, I should think, if you asked him) to a fine. We asked the Companies House FAQ to comment* and it said – Yes, irrespective of their size, status or whether they are trading or not. This includes dormant, flat management and charitable companies.

But the F1 Vole can exclusively reveal that [that’s enough Pitpass style articles – Ed]

    • peteS2K
    • October 19th, 2011

    Pure class! Kudos sir

  1. T for tremendous!

    Thank you for your unstinting journalistic endeavours. You aren’t quite at the level of PP yet but if you insult a few more people, ignore some truths, use the word ‘exclusive’ liberally and attend less races then attaining the same lofty standards should be within your reach. Calling yourself an expert may help too. Did you get an A in business studies at school? It really shows. Good luck! 😉

      • Chris D
      • October 20th, 2011

      Thanks for your kind comments.

      I can exclusively reveal that I considered applying for a job at Pitpass, but as I attended the Valencia Grand Prix in 2009 (although I didn’t get a ticket because they reduced the number of grandstands at the last minute so I just watched it in a cafe), the British Grand Prix in 2010 (just the Saturday to avoid the traffic), and the Monaco and Italian Grand Prix in 2007 I think I’d be deemed over-qualified.

      I am going to start an Official* unsuccessful F1 Sponsors’ Association of my own and see if that does the trick.

      *Not official

    • Big Jim
    • October 20th, 2011

    I am shocked and saddened to hear of the shennanigens that have taken place on Force India’s entry on the Companies House website.

    What is more, a source close to me insists that for a quid you can get even more inside information like dates of birth and business occupations of the directors. Maybe this extra research would lead to even more startling revlations.

      • Chris D
      • October 20th, 2011

      I can exclusively reveal that you’re right – but I haven’t got the budget

    • Seymour Quilter
    • October 20th, 2011

    Loved it! You got those charlatans PitPass off perfectly.
    Reputations are earned, and they are losing what little they had fast.

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